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Retail sales in Vietnam increased 12.1% year-on-year in March 2026, up from 8.5% in February and marking the fastest pace of growth since March 2023. The acceleration was broad-based, driven by a strong rebound in retail goods sales (12.4% vs. 8.8% in February) and in accommodation and food services (13.9% vs. 9.7%). Tourism-related activities also remained robust, rising 11.5% year-on-year, though this was down from 13.8% in the previous month. Meanwhile, growth in other services picked up to 7.6% from 4.4%. Over the first quarter of 2026, retail trade expanded 10.9% compared with the same period in 2025.
