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NBA superstar Stephen Curry recently partnered with FTX and said he wants to use cryptocurrencies as a socially responsible platform.
Earlier this year, footballer Tom Brady and model Gisele Bundchen also signed their own deal with the digital asset exchange.
FTX, which was valued at $ 18 billion in its latest round of fundraising, has announced a number of sports-related deals and partnerships in recent months.
Not only is the company the official cryptocurrency exchange for Major League Baseball, but last month the California Golden Bears signed a 10-year naming rights deal (worth $ 17.5 million) with it. The NBA Miami Heat team also plays at FTX Arena.
Below is an abridged version of an interview with Stephen Curry:
- You caused a stir this week when you tweeted that you are getting into cryptocurrency and you need help. And some people think that cryptocurrency can indeed open up economic opportunities for underserved communities. I'm curious, what do you care about it?
" I think that we are clearly at the very beginning. I know it's been a long time, but in terms of mass awareness, understanding how it will be part of the next generation and how it can give access to financial opportunities. But right now, it's just about education. I think in terms of what it actually is, how it can be leveraged in the proper ways. I'm curious about it. I'm involved in it. And understand that there is now a large community that is excited about what this will mean for the democratization of financial institutions. This is going to be around. This is going to be something that you can participate in. And hopefully we can create that access to opportunity through it and do it in a fun way too because it is kind of overwhelming when you think about a lot of the questions that people have about what it is actually doing.
It's a volatile kind of market right now. But the long-term prospects are very positive. And the most important thing about what Tom and I are doing is to create a socially conscious crypto platform.
The FTX founder is very committed to this, setting the standard for what it means to be socially responsible for the success of a cryptocurrency, and I can support that too. "
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