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Zombie brands: breathing new life into legendary logos
11:56 2026-02-06 UTC+3
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“Cellular cartridges” and steak from printer
12:28 2026-02-05 UTC+3
7
Cat economy makes difference
12:01 2026-02-04 UTC+3
6
Cyber-archaeology: through earth and time to lost secrets
09:27 2026-01-31 UTC+3
7
Power of color — urbanists’ secret palette
11:39 2026-01-30 UTC+3
6
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Zombie brands: breathing new life into legendary logos
In a world of oversaturated marketing, creating a new brand from scratch comes with astronomical costs, while the risk of failure remains critically high. This is why venture funds and tech giants are turning their attention to "zombie brands" — companies that have maintained significant recognition but have lost market share or gone bankrupt. Reviving these legends allows them to instantly capture the loyalty of older generations and the curiosity of Zoomers, for whom retro aesthetics have become a new form of authenticity.
11:56 2026-02-06 UTC+00
379
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“Cellular cartridges” and steak from printer
The kitchen of the future shifts from mass production to personalized nutrition. Food preparation and consumption are synchronized with a fitness band and a medical chip. Resource-intensive traditional agriculture gives way to compact home bioreactors and 3D food printers. Their composition is selected automatically based on current cortisol levels or iron deficiency. The result is food that is highly bioavailable and ethically produced.
12:28 2026-02-05 UTC+00
479
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Cat economy makes difference
In Thailand, the market for cat products has reached an enormous size — the equivalent of $11.8 billion. The government no longer treats it as a mere hobby of citizens; it now views the sector as a major part of the national economy. Steady growth of the cat economy is fueled by global urbanization. With housing shortages and cramped apartments, the cat has become the ideal companion, displacing dogs in the battle for city dwellers' wallets.
12:01 2026-02-04 UTC+00
366
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Cyber-archaeology: through earth and time to lost secrets
For a long time, archaeology was a matter of chance and exhausting blind digs. But now, the rules of the game have changed — excavations are not aimed at finding something by luck but at confirming hypotheses. Cyber-archaeology has combined satellite scanning, laser probing and neural networks, turning the planet's surface into an open book. Today, AI analyzes terabytes of data invisible to the human eye and performs an "inventory" of the past.
09:27 2026-01-31 UTC+00
556
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Power of color — urbanists’ secret palette
In the modern world, stress levels often rank among the main threats to social stability. Urban planners increasingly design color environments based on proven brain responses to specific spectra. Color stops being mere decoration. Color becomes a neuro tool able to defuse conflicts and reduce aggression by acting on the subconscious. Can the right lamp hue be more effective than a patrol car?
11:39 2026-01-30 UTC+00
472
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Invisible profits: business built on “boring” technologies
Alongside the "hype" startups burning billions of investor capital in pursuit of reach, a wave of low‑profile unicorns is growing. Profit‑first models operate in the B2B space, solving specialised logistics, compliance, or deep‑learning data problems. These companies share one thing — they work where it is "hard, boring, and expensive." Their profits prove that the most stable money is made solving problems most people do not even think about.
08:51 2026-01-29 UTC+00
319
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New luxury of 21st century: aversion to gadgets
Modern people are fed up with the abundance of gadgets and appreciate the right to silence, the ability to pause, and not to be "always on." Psychologists note a paradigm shift: once, technology used to be a symbol of progress, but today it has become a source of cognitive noise. Therefore, the concept of "digital detox" has become a way of life.
14:46 2026-01-26 UTC+00
455
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Architecture of survival — how technologies defeat elements
As new technologies develop, the line between habitable and uninhabitable space blurs. Survival architecture is humanity's response to a changing reality. People no longer aim to conquer nature. New projects either adapt to the environment or fully isolate from it. This sector is a business of safety and autonomy. Every square centimeter must produce energy, purify water, and provide psychological comfort in isolation.
11:56 2026-01-26 UTC+00
508
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Triumph of imperfection —mistakes that bring millions
In an era of assembly-line perfection and emotionless AI algorithms, any error signals a product's human origin. Consumers grew used to flawless goods. Today, a defect can become a unique selling proposition (USP). A printing flaw, a wrong firmware, or an accidental color may turn a cheap item into a sought‑after limited edition.
09:52 2026-01-22 UTC+00
528
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Ideas of “madmen” that once were ridiculous
The history of progress is often the story of overcoming skepticism. As Arthur Schopenhauer noted, every truth goes through three stages: first, it is ridiculed, then it is violently opposed, and finally, it is accepted as obvious. In 2026, when talk of colonizing Mars still sounds like science fiction, it makes sense to recall that electricity, aeroplanes, and even ordinary handwashing were once considered dangerous or absurd fantasies.
14:18 2026-01-21 UTC+00
744
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How subway becomes art? Top 7 unique stations
Modern metro systems have long outgrown a purely transport function. Stations increasingly become underground galleries, architectural monuments, or, conversely, entirely futuristic objects. Such megaprojects often become a city's calling card and a strong driver of nearby real estate values. They also serve as a clear indicator of a region's economic health and cultural ambitions.
12:40 2026-01-21 UTC+00
539
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Evolution of logos: visual history of power
A logo is more than just an image. It is a concentrated ideology. In antiquity, a ruler's personal mark or seal was the equivalent of law, and a coat of arms on a shield signalled either protection or threat. With the Industrial Revolution, symbols of authority transformed into symbols of trust and quality, giving birth to modern branding. By 2026, we are seeing the peak of the "Great Simplification" (blending), as logos shed superfluous detail to read instantly on smart‑glasses displays and app icons.
10:51 2026-01-21 UTC+00
616
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